Subscription-Based Services: A Big Lesson Learned for Us — And a Question for Our Community
After working with a SCORE mentor, my wife and I started exploring the idea of subscription-based pricing. Honestly, we were hesitant. We weren’t sure if it would work, if customers would find value in it, or if it fit the way we operate. But this winter, we saw the perfect opportunity to test it with our snow-blowing service. Last year, during every snowstorm, we handled 100+ customers , and trying to respond to every call, text, and email — while mapping out our route in Google from our home computer — became overwhelming. We knew we needed a better system. So this year, we introduced a $15 subscription sign-up , with half of that being credited toward another service of their choice. Later sign-ups were priced a bit higher, and we used those funds to: ✔️ Service and prep all snow blowers ✔️ Put crews on retainer ahead of the season ✔️ Create a more organized, priority-based route list We were shocked by the response — not only from existing customers but also from first...