Creative Marketing on a Shoestring: A Small Business Parade Success Story

 For the last three years, Property Tenders has proudly participated in the Bethany Beach 4th of July Parade — an annual tradition that showcases creativity, community, and good old-fashioned hustle.


This year’s theme? Traditions Thrive in 25, brought to life with pool noodles, streamers, and a whole lot of teamwork. My wife Jennifer has a gift for turning simple ideas into standout floats. With help from her friend Jill, they transformed Amazon finds into firework displays and ice pop coolers — all on a shoestring budget.

From freezing hundreds of popsicles to sketching concepts two weeks out, we worked as a family to make it happen. The morning starts with a Hocker’s egg sandwich and a 10x10 canopy on the roadside — offering shade as we assemble the float under 90+ degree skies. The setup may be rough, but the outcome? Pure magic.

Once the parade begins, Jennifer, Jill, and our son cruise the route handing out popsicles, candy, and stickers while checking in on anyone in need of water. It’s hot, it’s hectic, but it’s worth every smile. The finale? Breaking everything down, loading up the truck, and waiting for the call...

This year? Best in Business.

We’re humbled. We’re grateful. And we’ll be back next year — because “Tending to Traditions” isn’t just a slogan. It’s who we are.

💬 How does your small business show up for your community?

#CommunityMatters #SmallBusinessTradition #PropertyTenders

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